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Jul 6, 20243 min read
Predictions are cheap
The softest, fluffiest and cutest powder snow is born of extreme violence. Storm clouds punch, tear and kick their way across the mountains.
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May 31, 20242 min read
The misery of autumn
Autumn is bad. For the serious snow enthusiast, this nether period is a time of almost existential unease and longing.
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Apr 21, 20243 min read
Drinking it blue
Money never sleeps; especially in a ski resort. Indeed, it is usually partying harder than the people through whose hands it briefly...
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Oct 31, 20189 min read
We:Ski - Sam Masters
With 47 winters under his belt since his mid-20s, Sam Masters has a thing or two to say about how to get the most out of your time on the...
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Jul 21, 20183 min read
Dropping! How to ski big mountain.
By Sam Masters The 18th Century French philosopher Voltaire was the first to propose that humans should journey into nature as an...
Jul 9, 20181 min read
Crave Christchurch: Champagne, skis and night markets
By Bridget Rutherford - STAR.KIWI July 4, 2018 Lyttelton ski maker teams up with champagne company Veuve Clicquot has teamed up with...
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Jun 24, 20181 min read
From the mountains to the sea
We're partnering again with Million Metres Stream to help restore a waterway close to our hearts. The Selwyn's tributaries come straight...
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Jun 23, 20181 min read
New beanies take a leaf from WORLD's book
Inspired by WORLD's creative use of the term "Made in New Zealand", we've purchased beanies from AS Colour and sequinned patches from Ali...
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May 22, 20184 min read
Skier's life: Seasonaires (life in the bubble)
By Sam Masters What’s it really like working in a ski resort? We put the life of a seasonaire under the microscope – and we still haven’t...
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May 16, 20181 min read
Skier’s Life: Goggle Feng Shui
By Sam Masters Admittedly Feng Shui is sooooo 2002 but its literal translation of “wind-water” makes it an apt metaphor for the ruthless...
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