Klaus Kremer's Escher-inspired topsheet design gets a second accolade at the BeST Design Awards. Earlier this year, the design was featured in the world-famous logo collection book, die Gestalten, and now it has been included as a finalist in New Zealand's prestigous BeST Awards in the graphic design arts category.

 

     

 

A German-born, Wellington-based graphic designer with loads of experience in the snow industry, Klaus created his own typface for his limited edtion designer topsheet.   

 

Klaus's design features a complex, Escher-like type that he painstakingly designed himself. "I'm a bit obsessed with optical illusions like MC Escher's art. And I really like typography. So I wanted to put it all in one cauldron, stir it up and create a font based on optical illusions like the Reuters triangle. I've been working on this font for roughly six month and figured out it can be written it in three different directions. The bold font on the ski states: 'Follow the path of least resistance' and in my opinion reflects very much Kingswood's philosophy on life and skiing - and mine too."

 

Visit the BeST Awards site.